For more than two decades, Jason Brausewetter has built and led commercial organizations across startups, growth companies, and public companies. GAIN is where that experience became a research practice.
Across every market Jason operated in, one question kept becoming more important: why do some commercial organizations adapt while others stall?
The companies changed. The products changed. The question did not.
AI has made that question more urgent. The way companies go to market, organize commercial teams, make decisions, and build organizational capability is changing quickly, while much of the conversation around that change is still driven by promotion rather than evidence.
GAIN grew from that operating perspective into a broader commercial intelligence and research practice. It studies companies and markets through specific analytical lenses, with AI as a core thesis and GTMology providing the intelligence infrastructure for following evidence across companies and over time.
Commercial by Design is a separate body of Jason's work, developed from decades of building and scaling commercial organizations, with D²BT at its core.
A career spent commercializing complex data, technology, and software, with deep specialization in financial markets. The experience spans building commercial organizations, launching products, entering new markets, scaling recurring revenue, and turning individual commercial judgment into systems organizations can run.
Across those markets, the work commercialized roughly $500M+ in recurring revenue and contributed to more than $6B in enterprise value. The numbers provide context for the scale and range of operating environments behind the research.
Twenty-five years of building commercial organizations across market data, fintech, software, and AI informs the perspective behind the work and the questions GAIN chooses to study.
Questions, observations, and disagreements are welcome.