GAIN publishes evidence-led research on companies, markets, technologies, and commercial strategy. AI is a core thesis, but each study begins with a defined question and analytical lens.
Claims are tested against a bounded body of evidence before publication. Figures that cannot be defended are left out.
Three gaps are emerging as AI moves from experimentation into commercial operations: access and governance, reliability and verification, and economics and accountability.
A 318-company study of where founder-led traction stalls before it becomes a commercial system a team can run and an investor can underwrite.
Each study begins with a defined question and a bounded evidence set. Depending on the research, that can include GTMology intelligence, verified public records, senior-practitioner evidence, and direct product testing.
Claims are traced to preserved sources and tested before publication. Findings that cannot be supported by the evidence do not make the final report.
GTMology is the commercial intelligence lab behind GAIN. It gathers and synthesizes signals across companies and markets, creating the evidence base from which much of the research emerges.
The lab can study individual companies, defined universes, and change over time. The research turns those accumulated observations into findings that can be tested, defended, and published.